SB PARTNERSHIPS
SBP broker brand partnerships across sport & entertainment.
We specialise in sustainability partnerships.
ABOUT SBP
SBP was launched in September 2020 by Sam Baring with Dylan Williams joining in early 2021. With over 18 years’ experience in creating valuable partnerships for brands and rights holders alike, we are ideally positioned to support you and achieve your partnership objectives.
Sam had previously established AOK Connect, the sponsorship department of the AOK Events Group, where he focused on brokering sustainability-led partnerships. Prior to that, Sam worked for the Rugby Players’ Association and Ascot Racecourse.
Dylan has been involved in commercial sport for over 8 years and has worked agency side for CSM with some of the biggest global rights holders across sport and entertainment, including: Ferrari F1, Chelsea FC, The ECB, Six Nations, Cirque du Soleil, WTA and the European Tour & Ryder Cup.
We have great expertise in sustainability partnerships and how brands can truly differentiate themselves. Take a look at our case studies and testimonials below.